The Psychology of Scarcity in Sales: How Limited-Time Offers Influence Buying Decisions
Have you ever rushed to buy something labeled as a "limited-time offer"? You’re not alone. The allure of scarcity can create a powerful sense of urgency that drives consumer behavior. Understanding the psychology behind scarcity is vital for marketers who want to influence buying decisions effectively. In this article, we’ll explore how limited-time offers tap into psychological principles to motivate consumers to act quickly.